Kevin Menk is managing partner of Strategic Resource Partners, LLC. He has more than 25 years of marketing consulting and marketing research experience for a wide range of organizations, from colleges and universities to Fortune 500 companies such as General Mills, Motorola, and HSBC Global Bank. Kevin’s expertise includes research and consulting to support marketing strategy, including positioning, branding, segmentation and communication.
Kevin has worked with Hardwick-Day for the past 15 years to offer colleges and universities a discrete-choice modeling process to assist them in assessing and determining optimal tuition and discount policy. In conjunction with the model, Kevin and Hardwick-Day principals use a battery of survey questions to assess family financing strategies, measure perceptions of institution quality, value, and price, and determine attitudes toward debt.
Kevin serves on the Board of Directors for the international Council of American Survey Research Organizations, whose 350 members are survey research company executives. One of the objectives of the organization is to develop and enforce survey research standards and guidelines to preserve the ethics and integrity of the industry. Kevin is currently Chair-elect and will serve as Board Chair in 2010.
Kevin earned both his B.S. and M.S.B. (Masters of Science in Business—marketing concentration) degrees from the University of Minnesota.
