Using Alumni Research to Make the Case

Think of it as Meta word-of-mouth advertising (and like word of mouth, it is free). Harness the many voices of alumni and those of other private colleges—compared side by side with those of pubic college graduates. Private college alums know and love their alma maters and are happy to assert the value of their private education.

Here, Hardwick-Day offers several samples of “alumni research in action,” both real and imagined.

Submit a great example of alumni research in recruitment practice.