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ENROLLMENT OPERATIONS AND
PLANNING
We call this the "blocking and tackling" of enrollment management.
We help uncover weak spots and identify underused assets to improve
how cost-effectively clients use staff, monetary, technical and communications
resources.
Financial aid and admissions operations assessments.
We provide a prototype operating plan and analyze all areas of
operations, including:
Staff development and training. We can help augment staff skills
in areas including:
Searching for and recruiting new staff Acting as interim director/dean during the search
Mentoring newly hired or promoted admissions directors Cross training to develop primary skills and understanding in both financial aid and admissions Building relationships with high school counselors Identifying and articulating your institution’s distinctive reputation for conversations with parents and students Focusing admissions discussions on educational investment rather than price
Competitive communications assessments (websites and publications). We
analyze clients’ admissions publications and web site side-by-side
with those of overlap competitors, just as students do, looking at
the ways content, tone, design, photography and other elements portray
each school’s position, persona and attitude. We also provide
an in-depth evaluation of each web site’s usability, entropy,
and tangibility.
Comprehensive enrollment optimization. Sometimes incremental improvements
simply aren’t enough. Leadership transition, staff turnover,
competitive vulnerability, sudden opportunities, and other factors
can engender the need for quick repositioning, dramatic overhaul,
or even complete turnaround in admissions operations.
If now is the time for your institution to raise the bar and set “best
practices” as its admissions SOP, we can help. In a comprehensive
engagement, we first conduct a thorough assessment of both admissions
and financial aid operations. Then, working closely with college
staff, we address, as needed:
Geodemographic conversion analysis Recruitment planning Recruitment tracking information system effectiveness Financial aid optimization Staff development Prioritizing use of resources This engagement is comprehensive not only in scope, but also in
that we remain involved through:
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