Student Outlook

Have you wanted to do some research in and on your primary recruitment market, but been unable or unwilling to commit the six-figure sum such an effort would require?

Most colleges share your budget constraints, and recognizing that, we at Hardwick~Day have spent the last few years developing, concept testing, and bringing to bear a market research syndicate. As we've done successfully many times in the past, we're collaborating with Strategic Resource Partners on this project.

Out in the field in November of 2002, the first telephone survey (over 2000 completed interviews) asked college-bound sophomores and juniors in Minnesota, Iowa, Wisconsin and Illinois. Fourteen charter-member private colleges and universities will have proprietary access to information from this survey – information that can help them to:

• Strengthen communication and recruitment efforts with knowledge of what college-bound juniors and seniors want, hope for, fear, are frustrated by, don’t understand, and would perceive as meaningful differences between schools as they evaluate their college options

• Increase consideration by those students who prefer the attributes of a private college, but are unaware of or have misperceptions about private colleges

• More completely understand the nature of their real competition – not just those institutions with whom they have an application overlap

There are two major benefits to conducting competitive marketing research in a syndicated project. First, the price per college is a fraction of what the entire project costs. Second, all participating colleges benefit when each college uses the research to make a better case for private colleges to those students who are considering public institutions.

We anticipate adding more regions of the US. For a more complete description of the product, click HERE.

Or contact us at StudentOutlook.